Santa Cruz Bikes Demo Weekend

Join Santa Cruz Bikes and the Hub for a weekend of bikes, stories, raffles, and good times.

Onyx Coffee Coming Soon

“Never Settle for Good Enough”

One of the world’s most awarded coffee roasters, coming to the Hub this Spring.

Hub Group Rides

Shop rides are BACK! Join us each week for a fun, no-drop ride in Pisgah. Check out our Strava Club for weekly ride details and updates.

Group Ride Details

Every Adventure Begins and Ends at the Hub.

We’re based right at the entrance to Pisgah National Forest, home to some of the best mountain biking, hiking, rock climbing, and outdoor rec in the US. At the Hub, you’ll find bikes, gear, rentals, and full service – plus cold pints and good company at the Pisgah Tavern. Whether you’re heading out for a full day in the woods or rolling in after a ride, we’ve got what you need. Come hang out or shop our select inventory online.

Outdoor gear

Brands we carry

Shop online

Shop Now

Explore WNC

Where to Hike

PISGAH TAVERN

After a day in the woods, kick back at the Pisgah Tavern, our on-site beer garden serving up local craft brews and good vibes. We’ve got a rotating lineup of food trucks slinging everything from tacos to BBQ, so you can refuel without leaving the scene.

Check our schedule online for the latest food truck lineup and come hang—nothing beats a cold one and a killer meal with the forest as your backdrop.

Visit the Tavern